Operators who build. Builders who ship.

Matt calls himself an operator: a cash-flow-positive founder. Across 30 years in technology he has taken platforms from idea to exit, including the social media command center firm he founded and engineered, whose deployments served 76 of the Fortune 100 across 57 countries before it was acquired into the Microsoft ecosystem. He is the author of Not Murphy's Law, and his builds range from AI logistics and mobility platforms to the agent orchestration infrastructure behind Faction's client deployments.

At Faction he leads the V2 thesis: your current business is V1, the prototype that proved what works, and Faction rebuilds it as an AI-native V2 while V1 keeps running. He works shoulder to shoulder with operators as their Chief AI Officer, sets the methodology his engineers ship by, and holds the line that has defined Faction from day one: automate the right things, protect the rest, and never bolt AI onto a business that should be rebuilt for it.

Beth is a co-founder of The Faction Group and brings 25+ years of product leadership across B2C, B2B and SaaS. As SVP of Product at Match.com, she helped scale platforms to millions of users globally. She has also served as SVP of Product at Censeo Health (now Signify Health) and CPO/COO at Beanstalk Predictive, building products and the teams behind them.

At Faction, she leads product strategy, management and design, turning business goals into clear roadmaps and products people want to use, with AI where it counts.

Justin is the CTO of The Faction Group, where he turns AI strategy into systems that actually run. He has operated a digital agency since 2003, two decades of working where technology, data and growth meet, and he moved that practice early into AI consulting and marketing automation. It's what made him a natural fit for Faction.

At Faction, Justin leads development of AIOS, the V2 build that rebuilds a company's operation as one AI-native platform while the current business keeps running. He architects the agents built into every workflow, the guardrails that keep them in check, and the evaluation loops that gate every release. The result is AI that does the work, not AI bolted on.

Joel runs Faction's partner and channel network: the MSPs, referral partners, and agencies that bring Faction into their clients' businesses. He came to the role through deep technical work, as a core contributor to the orchestration infrastructure behind Faction's agent deployments, which is why Faction's partners get answers from someone who has built what they're selling.

He also leads engineering recruiting, bringing in the builders Faction ships with, and works closely on the Faction community and the marketplace initiatives at mattmurphy.ai.

Ensures Faction's client engagements run smoothly from kickoff through deployment. Manages project timelines, client communications, and operational workflows that keep complex multi-phase product builds on track.

The connective tissue between the business strategy and technical execution teams.