Faction is the AI product design lab. From rapid MVPs to full-stack platforms, we use a proprietary AI-directed engineering methodology that ships production-grade software in weeks, not quarters.
Built by our co-founder and CPO Beth Wilson, this methodology is the backbone of every Faction engagement. AI doesn't replace our engineers — it accelerates them. The result: better builds, faster delivery, and consistent ROI.
Our engineers work alongside AI at every step — architecture, code generation, testing, and deployment. AI handles the repetitive. Humans handle the judgment. The output is production-grade software at a fraction of the traditional timeline.
Every deliverable is structured as a module — an end-to-end use case covering front-end UI, API, and database. 40 hours, $8K. You see progress every sprint. You control scope and spend. No mystery invoices.
Prepare → Build → Demo → Refine → Demo → Launch. You see a working demo every 10 hours. You give feedback. We adjust. Nothing ships without your sign-off. Every module follows this loop.
Auth, encryption, email/SMS, logging, Claude integration, admin portal — all included at no cost. We don't bill you for boilerplate. Your budget goes to the features that make your product unique.
Every build starts with production-grade infrastructure — at no cost to you. This foundation lets us focus your budget on the features that differentiate your product.
Secure login, registration, password reset, role-based access control.
AES-256 encryption, secure database architecture, data backup systems.
Transactional emails, SMS notifications, template system, delivery tracking.
Structured logging, error tracking, performance monitoring, audit trails.
Built-in AI capabilities via Claude API — intelligent features from day one.
User management dashboard, system configuration, content management basics.
A typical agency would line-item this scaffolding at $5K-$10K. Faction includes it standard so you only pay for what makes your module unique. Data storage, email, and SMS require a paid account with a provider (AWS, SendGrid, Twilio, etc.).
Each module follows the same disciplined loop. Prepare. Build. Refine. Launch. You're involved at every checkpoint — no black boxes, no surprises.
Discovery & scoping (1hr), design & requirements (4hrs), review (1hr).
AI-directed development (10hrs), demo & feedback (1hr).
Two iteration loops: dev (10hrs) + demo (1hr) × 2.
Final QA & deployment, production launch.
Fixed price per module. No runaway budgets. Buy one module or ten.
Working demo every 10 hours. You see it, test it, approve before we move on.
Need support later? Buy another module. No 12-month contracts, no retainers.
Whether it's an MVP, a mobile app, an enterprise platform, or a single automation — the methodology stays the same. Modular. AI-directed. Shipped on time.
FAQ for common searches · Service lanes overview
Go from idea to market-ready product in 6-10 weeks. Modular build, AI-directed. Perfect for validating a concept without burning $200K.
Rapid Automation Prototyping. One automation module, 5 business days, production-ready. Bring the use case, we deliver the machine.
You built 80% of it with AI. We ship the other 20% — auth, security, deployment, production polish. Typically 2-4 modules to reach production.
Enterprise-grade SaaS, mobile apps, data platforms. Custom architecture, modular delivery, production-hardened from day one.
5-tier assessment ladder from free CEO roundtable to $30K enterprise-wide evaluation. Find where AI fits before you build.
$5K facilitated, 1-day on-site innovation sprint. 8-25 participants, 5+ prioritized AI ideas, executive readout included.
Shadow AI compliance for wealth management. 630+ tools monitored, prompt-level capture, SEC/FINRA/SOC 2 aligned.
We killed the 12-month support contract. Instead, you buy a module of time, use it until it runs out, and buy another when you're ready. Simple. No waste.
Faction builds it. Matt Murphy AI teaches you to deploy it yourself. Free DIY frameworks, coaching programs, and a community of leaders figuring out AI together.
Visit Matt Murphy AI →Structured programs for SMB owners
Bertha, Hackathon, Vibecoding — all free
Embedded consulting from Matt
AI strategy for your event or team
Send the project. Get a written scope back in 48 hours — including timeline, module count, and a fixed quote. No retainers, no decks, no surprises.
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