- 7 of 10 spots claimed — Cohort 1 closes soon
Faction Managed Service · AI Chief of Staff
BERTHA
Your AI Chief of Staff
We’ve been running Bertha internally and with select partners. What happened changed how we run our business. Now we’re opening 10 spots to the right founding clients.
This isn’t a SaaS tool you buy and figure out. This is Faction deploying and managing your AI operating system — configured to your business, calibrated every month, and running while you lead.
- 3 clients already running Bertha
- 7-day deployment target
- Faction-managed, not self-serve
Apply for a founding spot.
We choose our clients.
10 total spots. Faction reviews every application personally. Not every business is the right fit — and we’ll tell you honestly if you’re not.
7 of 10 spots filled
3 spots remaining. Applications reviewed in order received.
We disqualify clients who aren’t ready.
Bertha is a 12-month Faction-managed engagement. We stay in it with you every month. That’s why we’re selective — a misconfigured AI operating system that we don’t stand behind isn’t something we’ll deploy.
What We’ve Built & Seen
We ran Bertha internally first.
Here’s what happened.
Before opening a single spot to clients, Faction ran Bertha as our own operating system.
These are real outcomes from real usage — not projections.
Daily Operations
10+ hrs
Weekly coordination time reclaimed
Meeting prep, follow-ups, priority setting, and briefing synthesis — removed from the founder’s plate and running on Bertha’s daily rhythm.
Decision Quality
Same day
Decisions that used to take 2–3 days
With context synthesized and tradeoffs laid out before every major call, decision latency drops from days to hours — or less.
Communications
20 min
Board updates that used to take half a day
Bertha tracks milestones weekly and drafts board-ready updates in the founder’s voice. Review and send — not write from scratch at 11pm.
Why We’re Selective
Bertha deploys 3 new clients per month.
That’s the ceiling.
This isn’t manufactured scarcity. Every Bertha deployment requires Beth’s direct involvement — discovery, prompt architecture, governance framework, 30-day calibration. She owns every client’s operating system personally.
We could take more clients. We won’t. Because the quality of Bertha’s output — and the quality of Faction’s support — depends on us staying close to every deployment. That’s the model. Take it or leave it.
10
Total Cohort 10 Spots
3 spots remaining. Cohort 1 deploys Q2 2026. Cohort 2 opens July — waitlist forming now.
What Bertha Does
Six functions. One operator. Running daily.
Bertha isn’t a chatbot. She’s an AI operating system configured to your business, your language, your priorities — and maintained by Faction so she stays sharp every month.
Daily Briefings
Every morning Bertha surfaces your priorities, flags open items, and delivers the intel you need to run the day — before your first meeting.
Decision Support
Context, stakeholder angles, and tradeoffs laid out clearly — 10 minutes deciding instead of 2 hours gathering information you already have scattered.
Rhythm Management
Quarterly goals, weekly priorities, daily standups — Bertha tracks the operating cadence and keeps you accountable to the plan you actually set.
Team Coordination
Meeting prep, follow-up synthesis, accountability tracking — the coordination layer runs so your team stays aligned without routing through you.
Communications Drafting
Stakeholder updates, investor summaries, board-ready recaps — written in your voice, reviewed by you, sent with confidence.
Business Intelligence
Competitive signals, market movements, industry intel — synthesized and delivered in a format that’s actionable for your specific business context.
Bertha’s Daily Rhythm
What a day with Bertha looks like.
This is the operating cadence Faction configures in your first 30 days. Every month it gets smarter as Bertha learns your patterns, your language, and what actually drives your business.
Bertha — Daily Operating Sequence
| 6:30 AM | Morning briefing — top 3 priorities, open decisions, key intel from the last 24 hours |
| 9:00 AM | Meeting prep package — context, agenda, key talking points before your first call |
| 12:00 PM | Midday pulse — open action items, anything flagged urgent since morning |
| 4:00 PM | End-of-day wrap — what got done, what’s carrying forward, comms to review |
| Weekly | Progress-to-goals report, team accountability summary, next week’s priority stack |
| Monthly | Faction optimization review — prompt tuning, new workflows, recalibration to evolving priorities |
Real Use Cases
The problems Bertha was built to solve.
These aren’t hypotheticals. This is the coordination work draining founders and CEOs in businesses exactly like yours.
Founder / CEO
“I spend Monday morning recreating last week from memory.”
Every Monday you start from scratch — trying to remember what happened, what was decided, what needs to happen this week. No system, just you.
- Bertha delivers a Friday wrap and Monday launch brief. You walk into the week already oriented.
CEO / Growing Team
“Every decision in this company routes through me.”
Your team is smart and capable, but nothing gets decided without you in the loop. You’ve become the bottleneck in your own company.
- Bertha documents decision frameworks so your team acts independently — and you lead instead of coordinate.
CEO / Investor-Backed
“I wrote the board update at 11pm the night before.”
Investor and board communications are critical — and you’re always scrambling. The update is late, rushed, and doesn’t reflect how good the business actually is.
- Bertha tracks milestones weekly and drafts board-ready updates in your voice, ready to polish and send.
Operator / $5M–$30M
“We set Q1 goals in January. I couldn’t tell you what they are today.”
Goals get set in planning mode, then the day-to-day takes over. By March the annual plan is a document nobody reads.
- Bertha keeps goals active — surfacing them weekly, tracking progress, flagging drift before it becomes a problem.
Business Owner / Sales-Led
“I know we have open deals but can’t tell you where they are.”
Pipeline lives in email threads, your head, and a CRM nobody uses properly. You’re reactive instead of managing with visibility.
- Bertha synthesizes pipeline status daily and flags deals that need attention before they go cold.
Service Business / 15–25 Employees
“Great people. No system. Everything still runs through me.”
You’ve hired the right people but the coordination layer — who handles what, what’s on track, what escalates — still lives in your head.
- Bertha becomes the operational connective tissue so your team runs and you lead.
Real Use Cases
How We Choose Clients
You don’t buy Bertha. You apply.
We decide together if it’s right.
Most AI products sell to anyone with a credit card. Bertha is different — because if it’s not the right fit, it won’t deliver the value. We’d rather disqualify a prospect than onboard the wrong client.
- Submit your application
5-minute form. Tell us about your business, your team size, your biggest time drains, and your AI experience. That’s the intake — not a purchase. - Faction reviews personally
Matt or Beth reads every application. We’re looking for businesses where Bertha will generate obvious ROI — not every business is that business yet. - Discovery call if you’re a fit
We’ll tell you honestly within 1 business day. If you’re right for Cohort 1, we schedule a 90-minute discovery call to go deep before anything moves forward. - Mutual commitment
You commit to the engagement. We commit to your operating system. 12 months. Faction-managed. We’re in it with you — and we take that seriously enough to be selective upfront.
Right Fit vs. Not Yet
✓ Right fit
$2M–$50M business with a real operational bottleneck at the founder level
✓ Right fit
15–50 employees, white-collar / professional services, growing faster than your coordination systems
✓ Right fit
CEO or founder doing the Chief of Staff job themselves — and feeling it
✗ Not yet
Executive team not aligned on AI — start with the Faction Leadership Lab
✗ Not yet
Under 10 employees — coordination complexity isn’t the bottleneck yet
✗ Not yet
Looking for AI training, not a managed operating system — different product
How Deployment Works
From zero to operating in 30 days.
Faction handles the setup, configuration, and ongoing optimization. You show up, share context, and we build the operating system around you.
Vibe Coding hours to prototype the winning idea same day — from $2,000 for 10 hrs.
| 01 | Discovery Call (Week 1) 2–3 hours. Business model, team structure, pain points, communication style, decision patterns. This is the intake that shapes everything. |
| 02 | Bertha Configuration (Weeks 1–2) Faction builds your instance — prompt architecture, operating rhythm, briefing templates, voice guide, and tool integrations. |
| 03 | Governance Framework (Week 2) What Bertha handles autonomously. What she flags. What requires you. Structured oversight from day one. |
| 04 | 30-Day Calibration (Month 1) Faction stays close. Rapid iteration. Bertha learns your language, your rhythm, your actual decision patterns — not a generic template. |
| 05 | Ongoing Optimization (Month 2+) Monthly retainer includes prompt tuning, new workflow deployment, quarterly recalibration. Bertha improves instead of drifting. |
What’s Included in Every Deployment
✓Full discovery and business immersion session
✓Bertha prompt architecture and configuration
✓Operating rhythm design — daily, weekly, monthly
✓Governance and human-in-the-loop framework
✓Communications voice guide and template library
✓Tool integration mapping (Slack, email, calendar, CRM)
✓30-day calibration with Faction oversight
✓Monthly optimization — Faction stays in it with you
Pricing is shared during the discovery call. No surprises. Cohort 1 founding clients receive locked-in rates for the duration of their engagement.
Why Faction-Managed Matters
We don’t sell you a tool.
We run it with you.
The AI market is flooded with people who configure something, hand you a document, and disappear. That’s not how we operate — and it’s not what Bertha needs to deliver real value.
Bertha is a living operating system. She needs ongoing calibration as your business evolves, new workflows as you grow, and a team that understands AI deeply enough to make her better every month. That’s Faction.
The Faction Difference
Real operators, not theorists
We’ve built and run platforms at scale. We know what works in a business context — and what looks good in a deck but fails in the field.
Data-first philosophy
We build clean foundations before pointing AI at anything. Bertha runs on solid architecture — not duct tape and prompts.
Human-in-the-loop by design
Governance framework built in from day one. Bertha supports your decisions — she doesn’t make them. You’re always in control.
A door to bigger things
Bertha clients see what Faction can do. When you’re ready to build your own AI infrastructure, we’re already in the room with you.
● 3 spots remaining in Cohort 1
BERTHA IS READY.
ARE YOU?
10 spots. 7 filled. Cohort 1 deploys Q2 2026.
Apply now — a Faction team member responds within 1 business day.
Cohort 2 opens July 2026 — join the Cohort 2 waitlist if Cohort 1 fills before you apply.